Who We Are
A community of unique hotels in Israel that connects boutique and unique concept hotels to a discerning audience interested in an excellent hospitality experience tailored especially for them.

Each hotel in our collection is carefully chosen and represents a unique expression of creativity, history, culture, design, and connection to the environment. The hotels are in various styles, from pioneering boutique hotels in Tel Aviv, desert complexes, unique guesthouses in the north, and luxury hotels.
The community aims to find accommodation that inspires, authentic local culture, and life-changing experiences. We invite you to join the journey to the unique in Israel.

Unique Hoteliers
We are proud of our hoteliers – visionaries and imaginative individuals, shaping the customer experience and everything we represent. Whether it’s the entrepreneurs or the hotel managers, the designers or the chefs, our hoteliers are always a source of inspiration for excellence and hospitality at different levels, many of them trailblazers. They elevate the guests’ experience from good to excellent. They shape the way we vacation, challenge the definition of what a hotel is, and determine the future of the industry.

Unique Experiences
“Unique experiences” refer to the most significant matter for today’s traveler: living in the moment, a very personal concept, highly emotional, and above all, very experiential. The true value of a vacation can be found in a unique and meaningful moment, one that fills the soul or ignites the mind. Come and experience the whispers of the wind in the desert, the sunset at the sea, the scents in the markets, or spend a perfect day in Tel Aviv.

Personal Experiences
We create personalized experiences that put you, the Unique Travelers, at the center. Each experience is personal and authentic, creating an emotional connection to the place and its people.

Our Values
Freedom of thought comes first.
We encourage uniqueness, celebrate the unconventional, and appreciate the one-of-a-kind.

Awareness of Israel
We are committed to showcasing the special beauty and charm of Israel in all its diversity through travelers, hoteliers, and locals.